Is this better than a sex scandal? Apple doesn’t want you to know about anything it has under development. It is a good plan to keep ideas away from the ever thieving competition. But, there is another upside: it makes unveiling those new toys much more exciting. Steve Jobs gets to stand up on the stage in his polo shirt and blue jeans and go shazzamm!, here’s the latest we’ve come up with that will change the world.
An Apple engineer, a guy who says he always wanted to meet Jobs, might have a better chance now that he left the iPhone, which is under development, on a bar in Redwood City. In great young, techie cool fashion, he even posted on his Facebook page from the bar about how good the German beer was he was drinking. If he is unlucky and gets to meet Jobs at the same time he is fired, he might have a lot more time to drink that beer, but less money to buy it. Hell, if you are going to screw up, why not do it up grand?
Truth is, there is not a lot of gee wiz in the later iterations of tech products, whether put out by Apple or anyone else. The iPhone and the iPod have, and are, changing the world right now. What comes next, each time around, gets to be less exciting and more and more inside baseball. The “new, better, faster” usually turns out to correct mistakes that were made on the earlier versions and add a couple of nice features.
Whatever punishment they decide on for this guy, it will be too much and not enough. He has violated the sacred code of Apple. Yet, this is not the CIA and these were not state secrets, were they? Maybe they could come up with some ritual of humiliation and make it a pay per view. On the other hand, if your life revolves around waiting for the next big thing Apple is going to present, maybe you need to be thinking about your life.
4.20.10